OUR VISION - To provide the Ghanaian consumer with all round motoring solutions.
MISSION STATEMENT - To be the market leader in the automobile industry in Ghana & the West African Sub-region.
Samir Engineering was incorporated on 26th of August 1993 as a limited liability company by its chairman Mr. Khaled Nazem Karoum, and is jointly owned by him and his sons Mr. Nazem Khaled Karroum (managing director) and Mr Samir Khaled Karoum (director),
Samir Engineering imports and markets a growing range of premium brands in Ghana such as Yokohama Tyres from Japan, Alphaline and Aurora Batteries from Korea, Boliden Batteries from Sweden, etc.. Currently Samir Eng. is the 3rd largest distributor of Yokohama Tyres on the African Continent. In February 2009 Mr. Hur from ATLAS BX Co. Ltd. |
Samir Engineering is essentially a marketing company with a well established distribution channel.Being marketing oriented, Samir Engineering supports dealers through branding of their shops and vehicles, and actively promotes the brands it offers through various advertising media – billboards, news papers, magazines (e.g. UNESCOs 2008 Annual Report on Ghana). 